Sarah Hayes, founder of Strengths Director Coaching, an executive coaching company, commissioned us to create a distinct and compelling brand for her business. Our aim with this project was to create a strong and contemporary, yet corporate focussed brand, which could then be translated across both print literature and online. We played with the letterforms to construct a logo rooted in the acronymic form of the company name. We unified the brand with a blue colour palette, representative of trust, and used the teal to lift and lighten the palette. Subtle animation effects and clear, monochromatic photography throughout the website convey the strength and credence of brand.
The main thing I valued when working with Pixel Primate is the time they invested really getting to know and understand the business.
– Sarah Hayes