Whilst I am not much of a drinker, every now and then I do like a full-bodied glass of red in front of a roaring fire (wood burner or barbeque, either will do). Not being much of a connoisseur in these matters I, more often than I care to admit, will joyously select a bottle of red by judging the label upon it. What can I say? Designer by name, designer by nature. Although I have a sneaking suspicion that I am not the only one who does this, standing daunted before a wall of wine bottles, on a Friday night at the supermarket. It was this thought I had in mind when Forest Vallée, a French wine producer, came to us searching for an identity for the English market.
The brief was to create a range of labels for each of their different wines, with their target market in mind. We worked with Forest Vallée to craft simplistically eye-catching labels, independent in their own right, yet easily identifiable as a product range. In recent years, French wines have been rapidly passed over for their trendier, new world counterparts so we wanted to create something different to the usual, traditional image of a French wine label. The result was bold, clean and something to rival the increasingly popular new world wines and their labels.
So, the next time you’re in the supermarket picking a bottle of wine and you see a clear and bright label, it might not be the Californian or Australian that you’re used to, it might just be one that’s a little closer to home.