Once upon a time if you wanted to go online to look at a website, you’d likely just be able to do that on a computer with the option of one or two web browsers. Fast forward a few years and not only do we have a variety of devices on which to view a multitude of online media but we also have a plethora of browsers to chose from depending on personal preference.
The way we view online content has evolved immensely in a very short space of time and it doesn’t look like it’s slowing down. Making content easily and pleasantly available across all devices, browsers and resolutions is not the kingpin to a business, however it goes a long way towards keeping the audience’s attention. Quite simply, if your audience cannot easily see your website, they have a million more to choose from.
Responsive design will continue to be a key element when considering design for web. This year is likely to mark a noted change in the way we view online content with more people using handheld devices over desktops to access the internet. We can no longer simply just design with only two browsers and a few devices in mind nor can we design believing that most people view websites on a 17” screen. With an ever-increasing number of businesses, in every sector you could possibly think of, trying to get to the elusive page one on Google, it is vital to reach as many people as possible. Never has there been such an abundance of platforms to choose from, and smaller screen sizes to design for, as now.
With all the above in mind, it is perhaps no surprise that an increasing number of designers have shifted to flat designs for web. With the mounting number of devices and the reduced screen sizes, flat designs offer the promise of easy navigation without compromising the visual integrity or responsiveness of a website.
Whilst the trend was no stranger to 2014, it will develop further in 2015. Flat design doesn’t have to mean simple. Simple works well for some projects but sometimes you just need something a bit more complicated and that’s where layering comes in. Layering flat designs gives depth without cluttering, which is especially important to consider when designing for reduced screen sizes. This type of flat design will bring a certain kind of complexity to both web and app design this year.
2015 is the year we will see a re-focus on typography. We’ve seen an online evolution of many technical aspects, better design, more responsive design and clever navigation ideas and now that we have the new age tools more finely honed, we’re going back to basics. We will see more relaxed yet succinct prose with the typography to match. Simple and less formal letter formation and plenty of new font designs.