Ann Tomlinson approached Pixel Primate to ask us to create a brand for her consultancy. We felt it was crucial to design a serenely composed brand with a corporate edge. Striking the right balance was fundamental to the success of the project because the consultancy specialises in emotional intelligence within corporate environments. We created the logo using simple, uncluttered typography to reinforce the corporate element of the project and coupled it with a clean sea blue tone to channel the stillness of the brand. The final result is that of understated strength.