Dubai Explorer Pass - Branding, print & advertising View all projects

Dubai Explorer Pass
Branding, print & advertising

The Leisure Pass Group enlisted our help to design and produce a multi-language city guidebook for their Dubai Explorer Pass. The layout of the guidebook had to be carefully considered because we were to include Arabic as one of the document languages. Unlike many languages, Arabic reads from right to left. It was, therefore, important to judiciously decide where to place the Arabic, alongside the other left to right languages (English, French, German, Spanish and Italian). We showcased the attraction photography by opting for a golden yellow tone, evocative of sun and sand, to enhance the imagery. The final guidebook is coherent, vibrant and easy to navigate.

They are not afraid to challenge a request or concept and offer an informed opinion leading to progressive conversation resulting in a positive solution.

– Minesh Patel