Nexus Wine Collections is one of the largest independent wine management, storage and distribution services in the UK. Nexus’s founder, Mark Bevan, enlisted our services to create a brand and design a web solution for his company. We began by designing a custom font representative of the company’s exclusive image. After having designed the custom font, we approached Mark with our vision to enrich the minimalist logo with a subtle typographical enhancement. Mark was very open to the idea and gave us freedom to play with letters and come up with something distinctive.
This, ultimately, gave us license to draw up a series of sketches whereby we crafted the ‘U’ in ‘Nexus’ to represent wine being poured into a stemless wine glass. The final logo is discreetly expressive of the elite service Nexus provides to its exclusive clients.