With many of their products already available to buy in well-known supermarkets and department stores around the UK; Spicentice needed a major brand overhaul, without being completely unrecognisable from its previous identity. We kept a common link by preserving the monotone aspect of the brand. However, we stripped all the bright colours back and used our own photography shots to punch through the black and white – allowing the products to take front and centre stage and the brand to subtly pull everything together.
Pixel Primate offer great creativity and innovation with good attention to detail. A great team to work with.
– Ketan Varu