A logo is not a brand
A brand is a perception. A feeling that a company invokes in people. A concept that generates desire and confidence within consumers. It’s an influential club that we buy into. An experience. Branding is an investment, not an expense.
If you are considering a brand overhaul or establishing a new brand, begin by focussing in on these five elements: mission, objectives, vision, values and purpose. Reflecting upon these fundamental components will paint a picture of how you envisage your brand and, in turn, provide you with a platform from which you can begin shaping market perceptions.
Branding is a layered tapestry of who you are, how you want to be outwardly represented and how you want people to perceive you. There are many factors to consider when constructing your brand. Brand name and tagline; what you want to be known as and known for. Brand voice; how you want to be heard. Brand identity; a characterised visual embodiment of who you are. Brand character; what makes you, you. Brand guidelines; an overarching reference source, which acutely details how your brand should be implemented. Brand literature; how you want to engage and communicate. Brand website; a way to tell your story and what you have to offer. You don’t have to have all the answers right away. It’s a journey. We’ll help you on your way.
We understand the pivotal role marketing plays in any organisation and we keep this at the forefront of our designs when working on a brand.
We are skilled at formulating brands that work across a number of platforms. Creating a brand in this way, makes it flexible, adaptable and future-proof.
Make your mark
We can help you build and aesthetically project your brand according to the five core elements of your company. If you have a branding project that you would like to discuss further, give us a call or send us an email with your thoughts and we'll help you figure out the rest.
Stand out and make your mark, contact us for more information or to chat about you brand.