British Precast - Annual Review View all projects
British Precast
Annual Review

British Precast came to us with a simple yet challenging brief; to standardise and make their corporate literature more visual. The biggest consideration with corporate literature and the one that most influences its design is effectively managing the sheer volume of, often technical, content. Early on, we decided that the complex content merited a simple, but well-structured design. This was enhanced with the addition of engaging infographics and company photographs, which cut through the text and provide graphical and visual elements throughout.