Chai Naasto - Branding & Identity View all projects
Chai Naasto
Branding & Identity

This project was our first significant foray into more of an active four-dimensional kind of brand conception. The client wanted a fully versatile brand identity for their unique restaurant, which could be easily and aesthetically reflected at every turn, thereby reinforcing their brand. It was vital for the brand to be bold and recognisable but strong enough and flexible enough to work on a multitude of platforms; from website, menus and signage to uniforms and floor murals.