Chai Naasto

Full scale new branding commission for a fresh Indian fusion street food chain.

Chai Naasto required a versatile brand identity for their unique restaurant, which could be easily and aesthetically reflected at every turn, always reinforcing their brand.

Pixel Primate delivered a brand flexible enough to work on a multitude of platforms; from websites and apps, menus and signage, to uniforms and floor murals.

  • Conceptual visuals
  • Brand pack
  • UI design
  • UX journey planning
  • Design work
  • Front-end HTML, CSS and JS development
  • Photographic shoot
  • Packaging design
  • Merchandise design
  • Social media assets
  • Signage
  • Copywriting
Chai Naasto website
Chai Naasto website
Pixel Primate have made a significant contribution to helping us to build a strong global brand. They are a company that will go the extra mile.
Tilesh Chudasama
Chai Naasto, Founder
Chai Naasto branded beer Chai Naasto branded salad
Chai Naasto signage
Pixel Primate managed the brand rollout across the initial three London restaurants, seamlessly enforcing a strong brand cohesion for Chai Naasto.
Chai Naasto menu
Chai Naasto branded t-shirt Chai Naasto branded t-shirt

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