The Go City pass underwent a huge rebrand to consolidate their range of products and design under one umbrella. As part of the project, our services were enlisted to redesign the passes and all accompanying literature, as well as create customised mapping for nineteen cities throughout the world. It was essential to carefully plan the layout of the accompanying print materials because several of the Go City passes necessitate multi-language print and web literature. Crucially, the new brand guidelines have been steadfastly upheld, to unify and preserve brand integrity across the entire range of city passes and supplementary materials.
The wealth of knowledge and attention to detail that Pixel Primate possess has been even more reassuring recently during a huge global rebranding exercise.– Minesh Patel