Pixel Primate were commissioned to implement the digital arm of Grundig's global campaign to create awareness of their new FiberCatcher™ technology, removing microplastics from our wash cycles.

Leaning on our specialist area of storytelling online we were able to deliver a campaign that explained the technology whilst visually making it understandable at a basic level. It was critical to deliver a strong message on how we can take action to make the planet cleaner and healthier.